Our world is changing and as we keep apart to stay together, brands cannot isolate themselves so easily. They need to adopt more creative and innovative ways to ensure the continued health of both their audiences and business.
Keys:
1-Meaningful Content Brands need to rapidly switch from being reactive to moving towards making a real contribution in the current, hugely challenging environment.
2-Influencers Influencers are a particularly valuable option right now for brands who have had to cut back their advertising budgets or reconsider marketing strategies considering the rapidly changing retail environment.
3-Strong Digital Presence Through social media platforms, brands can use their own channels to be part of the conversation, share content, and stay present. They provide the perfect opportunity to implement creative campaigns to re-engage consumers.
